Universal Music Canada will be moving to downtown Toronto late next year. The group is in the process of moving from a music-only to a music-focused media company and this new location will be a massive kickoff to that. The company hopes that the location becomes as significant and recognizable to Toronto as the Capitol Records Tower is to Hollywood or Motown Records is to Detroit.
And when they say “office” they’re also including plans for a performance space, recording studio, and a “motion and content creation space.” The best part? The recording studios will be open to independent musicians as well as Universal recording artists. It’s not just a company, it’s a community.
Previous tenants of the building include BMG Music Canada (later Sony BMG) who had an impressive ground-floor spot. Not only is the area booming with modern apartments and a younger demo, but there are also a ton of incredible businesses like Twitter, Vice, Music Canada, Gibson Guitars, Zoomer, and broadcasters Indie 88, SiriusXM, Jazz FM, and Classical 96.
The president of Universal Music Canada, Jeffrey Remedios said that, “Our new home will be so much more than a record label’s office. This will be a shift for us on many fronts, starting from the physical uprooting of our long-term home in the northeast to this new home downtown, for a building that will serve in ways no other Canadian record label does, as we transition from a music company to a music-focused media company.”
Toronto Mayor John Tory, also backed up the new location saying that, “Universal is a company that is being innovative and is trying to capture and embrace that change, as opposed to trying to resist it. So for them to locate their offices right here in Liberty Village and surrounding themselves with an abundance of tech companies and startups is an indication of embracing change – that they want to be at the forefront of that.”
Toronto Mayor @JohnTory providing remarks outside the future home of @umusic in Liberty Village. #TOMusicCity pic.twitter.com/U9HGkG0oVK
— Music Canada (@Music_Canada) April 18, 2017
This is just one more awesome thing coming to Toronto and for music across the board. Now it’s time to get out there and see music to keep Toronto rockin’!
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