There’s a little bit of Seattle on the corner of almost every city around the world. I am, of course, referring to Starbucks, the now ubiquitous coffee chain that got its start in Seattle. But before Starbucks was Starbucks, it was just another Seattle coffee shop that was trying to change American coffee culture.
As early as the 1930s, America was obsessed with coffee. Instant coffee, that is. The dissolvable flakes that got our troops through two world wars was the fuel of choice for nearly all Americans. Thus, coffee companies competed for consumers on price and not quality.
That began to change in the 1950s as the burgeoning counterculture movement was starting to take shape from our postwar “American dream.” Seattle’s first coffee shop opened in the summer of 1958, a place called Café Encore on upper University Way. It was opened by a New York transplant named Rusty Thomas.
In Europe, coffee shop culture had long flourished, many were known as “penny universities” because for just the price of a cup of coffee, you could participate in the intellectual gathering place the shops became. When that culture first took root in Seattle, it drew on a different part of the local culture. Within a few days of Café Encore’s opening, local folk singers started dropping by to perform. Thomas let them perform for tips, and more singers soon realized that the coffee shop was a great platform for exposure to a wider audience.
Seattle was a natural place for folk music to flourish. American folk music often draws on traditional sounds, and the Seattle area has long had a special tie with the Native American tribes of the Pacific Northwest. With the perceived vacuum in popular music in the late ’50s, folk music began to fill that void in Seattle.
Recognizing that performances were attractions for coffee shops, and as more coffee shops opened creating increased competition, more of them had dedicated performance spaces where lineups of folk singers would be booked.
As Seattle’s coffee shops and Seattle’s folk movement grew up together, they mutually benefited from each other. However, as we know today, the coffee movement endured much more than the folk movement did. By the mid-1960s, coffee shops were becoming quite successful, and when booking performances, they began to be swayed by not just local music movements but national ones. The biggest national movement was, of course, the British Invasion. Folk was too small-time for Seattle’s coffee shops now. The coffee shops that didn’t adapt died out and were replaced by a new wave.
From there, coffee and music diverged in Seattle. Coffee found new heights through changing American tastes via the Italian coffee styles which fueled the rise of Starbucks, and Seattle’s next and more famous music movement, grunge, grew up in a very different type of venue.
Nevertheless, there is always a place for them to be together. Today, Seattle maintains that special relationship with coffee. They remain America’s biggest coffee consumer on a per capita basis and there are plenty of (non-Starbucks) coffee shops around the city to serve that demand. Many of those places have room for music as well.
Even folk music has managed to continue to carve out a special place in Seattle. In the ’70s, there was a resurgence in interest in Native culture, and folk music was a part of that. One of Seattle’s most popular free festivals today is the Northwest Folklife Festival, held every Memorial Day weekend. It’s certainly a festival worth supporting for Seattle locals considering its roots in both the area and the drink they love.
Go out tonight, and any night. Jukely is a concert subscription that gives members guestlist access to hundreds of music events – for one price. Whenever you want to go out, you’ll always have something to do. Learn more and sign up at jukely.com.