It takes a certain, rare talent, to not only create music that stands out among the overwhelming sea of available music, but to also hold a believable aesthetic that not only feels genuine, but commands attention and sits well with their sound. Enter: YACHT.
A futuristic new wave, dance-infused synth-pop duo that started as a solo project by Jonah Bechtolt in 2002, then picked up the styles of Claire L. Evans, the vocal forefront. Releasing two albums on DFA Records between 2009 and 2011, their sound quickly became a “bloghaus” favorite, resembling a style similar to LCD Soundsystem, a neo-Talking Heads, with dashes of electro undertones that became nightlife set staples by fashion DJ’s like Becka Diamond to crowds of models and designers during Avenue nights at NYFW.
This past August, the pair released an album on Mom + Pop Records titled I Thought the Future Would Be Cooler, a sonic shot back to reality, that although we’re certainly in the future, we have some basic life skills we need to work towards. It’s a spacey, experimentally sounded album that’s a perfect fusion of catchy, danceable and a brutally honest slap in the face the world needs. It’s always a nice feeling when you can let loose to music that’s got a solid force of reason behind it. We’re not sure how we feel about the future, but one thing is sure: If Yacht is still making music, it’s definitely still cool.